WHAT EXACTLY WOULD YOU SAY YOU DO HERE?

As a former Chief of Staff, Video Producer, and Events lead, I know that well-informed teams who are aligned to a company’s goals + mission are equipped to do the best work of their careers… that’s why I spend my time finding the right ways to connect people to information. I bring a unique blend of business acumen, creative thinking, and operational expertise to the art of Communications because I believe in the power of narrative to connect large groups of people to an idea

I spent my formative years as a video editor + producer and today I’m a medium-agnostic creator, using the foundational principles of storytelling to bring clarity and logic to scaling, complex environments. I believe in: SEEING a need and FILLING a need and I roll up my sleeves to bring great ideas to life. I help scaling organizations stay connected through nonstop change so that teams can stay focused and run through walls (a little something I picked up from my early-Uber days)

My portfolio spans high stakes live events, marketing activations, global employer brand campaigns and bespoke, curated experiences. Not all of my work can be shared here, reach out to see additional work.

BIO

I’m a medium-agnostic communications leader with a career spanning filmmaking, brand + experience design, and strategic comms. I thrive in fast-paced and collaborative environments and I love to tackle some of the world’s most daunting operational challenges.

I left big tech to join Vivun, (a series-C B2B Enterprise AI startup) as the Head of Communications (VP) and learn as much as possible about AI. In this (#startup) capacity, I lean on my diverse experiences to lead and execute our internal and external comms strategies and set the rhythm of business across our budget and goal-setting framework. I oversee our corporate events and partner with our executive team across team operations and brand design.

Prior to Vivun, I was the Director of Events, Experiences and Screenings as part of Netflix’s emerging APAC PR & Communications team. I relocated to Singapore during the pandemic where I managed a team that spanned the most diverse region on the planet — no small feat, especially during COVID-19 lockdowns. But hey, challenge accepted. It was in this role where learned to instill a commitment to high performance while avoiding the pitfalls of perfectionism and burnout and created an environment where my team thrived despite the fast-paced and high stakes nature of live events. As the region eased from the COVID lockdowns, our team became a performance powerhouse—high on creativity, innovation, and the sweet taste of overcoming adversity. Because let's face it, pulling off killer events in the face of a pandemic deserves a spot on the podium. In H1 2022 alone, our team produced more than 75 events and screenings for global and regional Netflix titles and drove significant press and conversation for the global Netflix MarComms team.

Before Netflix, I was Uber’s first content producer — scaling an integrated production team into a world class storytelling machine that kept pace with Uber’s unprecedented 10x growth. In 2018, I launched a series of Uber Elevate events that generated the highest positive press in company history (at the time) and launched the Elevate (flying car) team out of stealth (the Elevate product aimed to weave everyday flight-sharing into the Uber platform). When the global pandemic forced the Uber to consolidate products, I joined the special M&A team that secured a deal for Joby to acquire our engineering and product teams. At Joby, I managed the transition program, retaining more than 80% employees during the deal. I then joined the special projects team that executed Joby's 5.7 billion SPAC deal in February 2021 before moving to Singapore for Netflix.

Early in my career, I was fortunate to pair my passion for technology with a love of narrative— adapting traditional filmmaking workflows to serve the quick needs of early social media platforms. As the first broadcast producer on the newly formed Edelman Digital team, I brought media expertise to the world’s largest private PR firm and stood up the Production practice to meet the growing demands of social content and digital brand storytelling. In this role, I directed content for major brands including Volkswagen, Adobe, HP, PayPal, and Starbucks.

More about me? I studied film at UCSD and graduated with with a BA in Visual Arts + Media (Cum Laude) and a special scholar athlete distinction as a four-year Varsity rower on the Women’s Crew team. I recently moved back to San Francisco where I keep balance as an open water swimmer and coastal rower at the South End Rowing club. In 2018, I competed for team USA in the World Coastal Rowing Championships. On any given weekend you’ll find me rowing, flying, or biking my kiddo to new cafe openings and pop ups across San Francisco.